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PONY - AW 25' Campaign | Integrated Photo & Video Campaign

Creative Production

For Pony AW '25 campaign, we built a narrative bridge between New York and Athens, reinforcing the brand's “Product of New York” claim. The campaign celebrated the common ground between the two cities, a contemporary ode to their shared spirit.

PONY AW25 campaign
PONY AW25 campaign
PONY AW25 campaign
PONY AW25 campaign
PONY AW25 campaign
PONY AW25 campaign
PONY AW25 campaign

TEAM

Photographer: Douglas Martin Eveleigh (10AM Artists Management)
Director: Mindfill
Cinematographer: Andreas Papandreou
Styling: Olia Likou
Styling Assistant: Polytimi Kollia
Hair & Makeup: Elena Karatsoki
Talents: Madalena & Roar
Talent agency: ACE Models
Agency: SCL Mellon